Wood Zero Emission Simulator
Evolving MVP to Market-Ready App
Client
Wood
Services
Visual Design
UI & UX Design
Industries
Logistics
Energy
Date
Feb 2022
Project Overview
Wood – a multination energy company based in Scotland that provides consultancy and works on the projects related to producing and supplying the energy.
Wood has a web product – Zero Emission Simulator (ZES) that helps their transportation agency, based on GTFS data, explore, estimate and optimize spending up to 70% via simulating their transport fleet driving day. Simulating scenarios takes into account information about transport, starting from its type to its parameters, such as passenger capacity, battery capacity, or even temperature inside and outside of the vehicle; chargers location and capacity, driving schedule, route, and more.
Problems & Goals
Problem Statement
Wood wanted to update the UX perspective of their product to enter the market of similar products to sell for use outside of their agency. Unfortunately, the developers designed the whole app, so it has many usability issues and involves lots of training for Users to use it efficiently.
Project Goal
The goal was to conduct the audit and suggest and make changes covering the most critical usability issues while updating the UI to match Wood’s brand identity to build an MVP version of a market-ready app.
Solution
The delivered design solution focused on the most critical usability issue – the informational architecture and navigation to reflect the discovered user needs and goal to have high and easy learnability of a product for new users while keeping the flexibility and efficiency of use for advanced users as well.
Also, the vital part of the design solution was focused on delivering the brand message through the whole proposed UI solution.
Process
I followed the HCD process. It allowed me to focus on users in each phase of the process to develop a solution that suits users’ needs in the best way.
Design Challenges
Domain Research & Platform Audit
ZES product’s original UI was hard to understand for a new user. So, to get to know the system and define what aspects of it could be improved first to provide the value fast and how it can be done, I conducted a platform audit and developed missing documentation to describe the product and sync up my vision with a client of ways to improve it.
User Flow Exploration
Wood wanted to update the UX perspective of their product to enter the market of similar products to sell for use outside of their agency. Unfortunately, the developers designed the whole app, so it has many usability issues and involves lots of training for Users to use it efficiently.
I designed the flow that helped them create and & run their first scenario at the system efficiently and with guidance. That exercise also helped me better understand how the business objects should be structured in the system.
Information Architecture Development
I’ve spoken with multiple people on the project, such as the Design Lead and a few developers, to gain all known information about business objects in our system. After that, I structured them to make the most sense for the User while keeping the structure as simple as possible.
Building Navigational Concept that Matches its User
In such a way, we created some visual design options for the Home page. Then, after some iterations with the client’s feedback, we moved forward with the design concept.
Summary Outcome
The business goal was achieved, user needs were met;
The provided design solution allowed the business to prepare their product for new users and fix the architectural complexity with the possibility of expanding.
Mockups
Through extensive user research, we discovered that many e-bike users felt overwhelmed by the technology and controls on their bikes. To address this, we created a simple and intuitive interface that allows riders to easily adjust their level of assist and monitor their battery life. We also incorporated GPS navigation, allowing riders to plan their route and track their progress.
Through extensive user research, we discovered that many e-bike users felt overwhelmed by the technology and controls on their bikes. To address this, we created a simple and intuitive interface that allows riders to easily adjust their level of assist and monitor their battery life. We also incorporated GPS navigation, allowing riders to plan their route and track their progress.
Project Overview
Project Overview
Wood – a multination energy company based in Scotland that provides consultancy and works on the projects related to producing and supplying the energy.
Wood has a web product – Zero Emission Simulator (ZES) that helps their transportation agency, based on GTFS data, explore, estimate and optimize spending up to 70% via simulating their transport fleet driving day. Simulating scenarios takes into account information about transport, starting from its type to its parameters, such as passenger capacity, battery capacity, or even temperature inside and outside of the vehicle; chargers location and capacity, driving schedule, route, and more.
Also, the vital part of the design solution was focused on delivering the brand message through the whole proposed UI solution.
Process
I followed the HCD process. It allowed me to focus on users in each phase of the process to develop a solution that suits users’ needs in the best way.
Solution
The delivered design solution focused on the most critical usability issue – the informational architecture and navigation to reflect the discovered user needs and goal to have high and easy learnability of a product for new users while keeping the flexibility and efficiency of use for advanced users as well.
ZES product’s original UI was hard to understand for a new user. So, to get to know the system and define what aspects of it could be improved first to provide the value fast and how it can be done, I conducted a platform audit and developed missing documentation to describe the product and sync up my vision with a client of ways to improve it.
Problems & Goals
Problem Statement
Wood wanted to update the UX perspective of their product to enter the market of similar products to sell for use outside of their agency. Unfortunately, the developers designed the whole app, so it has many usability issues and involves lots of training for Users to use it efficiently.
Project Goal
The goal was to conduct the audit and suggest and make changes covering the most critical usability issues while updating the UI to match Wood’s brand identity to build an MVP version of a market-ready app.
Design Challenges
Domain Research & Platform Audit
User Flow Exploration
Wood wanted to update the UX perspective of their product to enter the market of similar products to sell for use outside of their agency. Unfortunately, the developers designed the whole app, so it has many usability issues and involves lots of training for Users to use it efficiently.
Information Architecture Development
I’ve spoken with multiple people on the project, such as the Design Lead and a few developers, to gain all known information about business objects in our system. After that, I structured them to make the most sense for the User while keeping the structure as simple as possible.
I designed the flow that helped them create and & run their first scenario at the system efficiently and with guidance. That exercise also helped me better understand how the business objects should be structured in the system.
Building Navigational Concept that Matches its User
In such a way, we created some visual design options for the Home page. Then, after some iterations with the client’s feedback, we moved forward with the design concept.
Summary Outcome
Summary Outcome
The business goal was achieved, user needs were met;
The provided design solution allowed the business to prepare their product for new users and fix the architectural complexity with the possibility of expanding.
Mockups
Mockups
Wood Zero Emission Simulator
Evolving MVP to Market-Ready App
Client
Wood
Services
Visual Design
UI & UX Design
Industries
Logistics
Energy
Date
Feb 2022
Through extensive user research, we discovered that many e-bike users felt overwhelmed by the technology and controls on their bikes. To address this, we created a simple and intuitive interface that allows riders to easily adjust their level of assist and monitor their battery life. We also incorporated GPS navigation, allowing riders to plan their route and track their progress.
Through extensive user research, we discovered that many e-bike users felt overwhelmed by the technology and controls on their bikes. To address this, we created a simple and intuitive interface that allows riders to easily adjust their level of assist and monitor their battery life. We also incorporated GPS navigation, allowing riders to plan their route and track their progress.
Project Overview
Project Overview
Wood – a multination energy company based in Scotland that provides consultancy and works on the projects related to producing and supplying the energy.
Wood has a web product – Zero Emission Simulator (ZES) that helps their transportation agency, based on GTFS data, explore, estimate and optimize spending up to 70% via simulating their transport fleet driving day. Simulating scenarios takes into account information about transport, starting from its type to its parameters, such as passenger capacity, battery capacity, or even temperature inside and outside of the vehicle; chargers location and capacity, driving schedule, route, and more.
Also, the vital part of the design solution was focused on delivering the brand message through the whole proposed UI solution.
Problems & Goals
Problems & Goals
Problem Statement
Problem Statement
Wood wanted to update the UX perspective of their product to enter the market of similar products to sell for use outside of their agency. Unfortunately, the developers designed the whole app, so it has many usability issues and involves lots of training for Users to use it efficiently.
Project Goal
Project Goal
The goal was to conduct the audit and suggest and make changes covering the most critical usability issues while updating the UI to match Wood’s brand identity to build an MVP version of a market-ready app.
ZES product’s original UI was hard to understand for a new user. So, to get to know the system and define what aspects of it could be improved first to provide the value fast and how it can be done, I conducted a platform audit and developed missing documentation to describe the product and sync up my vision with a client of ways to improve it.
Design Challenges
Domain Research & Platform Audit
Solution
Solution
The delivered design solution focused on the most critical usability issue – the informational architecture and navigation to reflect the discovered user needs and goal to have high and easy learnability of a product for new users while keeping the flexibility and efficiency of use for advanced users as well.
Process
I followed the HCD process. It allowed me to focus on users in each phase of the process to develop a solution that suits users’ needs in the best way.
I designed the flow that helped them create and & run their first scenario at the system efficiently and with guidance. That exercise also helped me better understand how the business objects should be structured in the system.
User Flow Exploration
Wood wanted to update the UX perspective of their product to enter the market of similar products to sell for use outside of their agency. Unfortunately, the developers designed the whole app, so it has many usability issues and involves lots of training for Users to use it efficiently.
Information Architecture Development
I’ve spoken with multiple people on the project, such as the Design Lead and a few developers, to gain all known information about business objects in our system. After that, I structured them to make the most sense for the User while keeping the structure as simple as possible.
Building Navigational Concept that Matches its User
In such a way, we created some visual design options for the Home page. Then, after some iterations with the client’s feedback, we moved forward with the design concept.
Summary Outcome
Summary Outcome
The business goal was achieved, user needs were met;
The provided design solution allowed the business to prepare their product for new users and fix the architectural complexity with the possibility of expanding.
Mockups
Mockups
Wood Zero Emission Simulator
Evolving MVP to Market-Ready App
Client
Wood
Services
Visual Design
UI & UX Design
Industries
Logistics
Energy
Date
Feb 2022